newB Skincare
Go-to-market Strategy & Execution / Website Development / Video Production / Public Relations / Social Media / Performance Marketing / Influencer Marketing
Project Details
Client:
newB Skincare
Go-to-market Strategy, Website Development, Video Production, Public Relations, Social Media & Content Creation, Performance Marketing, Influencer Marketing
Project Description
Total Touchpoints. One Brand Story.
IDTG Asia led a 360° brand launch for newB Skincare, a premium Malaysian skincare brand, that spanned strategy, content, and performance. From strategising its go-to-market strategy to building the brand’s communication platforms and content materials, we ensured every touchpoint aligned with newB’s clean and modern identity.
newB quickly gained industry traction after launch, earning features in Harper’s Bazaar, Beauty Insider, and EH! Malaysia. The brand also won multiple accolades, establishing a presence that looked, felt, and performed like a seasoned beauty name.
