Party Room
Brand Identity & Strategy/ Strategic Marketing Planning/ Social Media Marketing, Public Relations/ Event Management/ Website Development/ Creative Conceptualisation & Design, Video Conceptualisation & Production
Project Details
Client:
Party Room
Brand Identity & Strategy, Strategic Marketing Planning, Social Media Marketing, Public Relations, Event Management, Website Development, Creative Conceptualisation & Design, Video Conceptualisation & Production
Project Description
Putting play at the centre of the brand
When Party Room launched in Malaysia back in 2018, it introduced a fresh take on team-building and group entertainment — one that was completely new to the local scene. IDTG Asia came in at ground zero to help shape the brand from concept to communication. We built its brand identity and laid down clear brand pillars to ensure it spoke to the right audience.
To drive awareness, we rolled out a content strategy that leaned heavily on video to help audiences visualise the experience and get hyped about the fun. The buzz followed quickly. With strategic media engagement and social-first storytelling, Party Room caught the attention of major outlets like SAYS, World of Buzz, Viralcham, GOXUAN, and even LADbible in the UK. A local first that turned into a global crowd-pleaser, all by putting play at the centre of the brand.
