Alphatech & Chemical
Social Media Strategy & Content / Performance Marketing
Project Details
Client:
Alphatech & Chemical
Social Media Strategy & Content, Performance Marketing
Project Description
Reframing Safety for the Everyday
Alphatech & Chemical, a specialist in industrial PPE focusing on safety gloves, partnered with IDTG Asia to shift the narrative around industrial gloves – taking PPE from technical to relatable. We created content rooted in real-life moments, layered with sharp analogies and light humour to make safety feel human, not heavy. The gloves became part of everyday stories, not just industrial workplace gear.
Backed by a targeted Facebook Ads campaign, the message reached everyone from factory teams to DIY home users. The result? Scroll-stopping content that educated, engaged, and converted, proving safety can be both smart and shareable.
