Kering Eyewear
Media Buy / PR / Digital Content Write Up
Project Details
Client:
Kering Eyewear
Media & PR Strategy, Communications Outreach, Digital Content Development
Project Description
Precision PR for a Luxury Vision
As a global luxury eyewear leader, Kering Eyewear needed media exposure that reflected its prestige. IDTG Asia supported their PR efforts by curating media placements that spoke the same language of refinement and taste. From Tatler to Harper’s Bazaar and Glam Malaysia, we brought the brand into the spotlight with features that felt as elevated as the eyewear itself.
Every media placement and editorial was thoughtfully crafted to echo Kering Eyewear’s world – refined, aspirational, and unmistakably high-end. Luxury demands the perfect lens, and we made sure the spotlight was flawless.
