Reveal Your Brand’s Blind Spots with This Quiz

What’s Your Brand Missing? This Quiz Reveals the Blind Spots

As brand builders, we often think we know our audience. We have dashboards, buyer personas, and campaign results to prove it. But when was the last time you checked whether your brand is actually resonating?

To uncover what truly matters to Malaysian consumers, we went straight to the source. We surveyed 150 people across the country, asking them: What makes you stay loyal to a brand—and what makes you walk away?

Their answers were honest, eye-opening, and surprisingly consistent. From those answers, we distilled 6 core areas that separate brands consumers love from those they forget. These became the foundation of the Brand Experience Blind Spot Quiz —a fast, practical tool designed to help you assess how well your brand is connecting where it truly counts.

In just 5 minutes, the assessment gives you a snapshot of how your brand performs across these 6 critical areas, and what you can do to elevate the experience.

The 6 areas that reveal how your brand is really doing

These are the six core brand experience areas built into the Brand Experience Blind Spot Quiz, each one grounded in what Malaysian consumers told us they actually expect from the brands they choose.

1. Emotional connection

A strong product might get you the first sale, but emotion is what earns the second. Brands that truly connect are the ones that reflect their audience’s identity, values, or aspirations. This isn’t about being sentimental—it’s about being human.

2. Everyday relevance

Your brand needs to be more than just present; it needs to be present with purpose. Consumers expect offers, content, and products that feel timely, contextual, and naturally embedded into their daily lives. Being relevant means connecting with the right audience in the moments that matter, not just being visible.

3. Trust and transparency

In a world where consumers are more informed, and more sceptical than ever, trust is non-negotiable. Brands that follow through on their promises, communicate with transparency, and respond with both speed and sincerity are the ones that earn lasting loyalty.

4. Responsiveness

Today’s customers expect quick replies, whether it’s a DM, a product issue, or a service query. Slow responses signal disinterest, and in a fast-moving digital world, silence can cost you trust. Brands that listen and act fast are the ones that stay relevant, build loyalty, and turn everyday interactions into long-term relationships. Delays lose customers. Speed earns them.

5. Seamless customer experience

From Instagram to in-store, website to WhatsApp, customers expect a smooth, unified journey regardless of where they interact with you. It’s not just about matching visuals; it’s about ensuring your tone, service, and brand promise feel consistent across every touchpoint. Great brands feel cohesive, no matter where you encounter them.

6. Social media is your storefront

Whether you’re a heritage brand or homegrown startup, your social media is where discovery, engagement, and sales happen every day. If you’re not actively selling or converting there, you’re missing where your customers are already browsing, comparing, and buying. And if you have, it’s time to double down: treat your digital storefront with the same priority (and investment) as your brick-and-mortar one.

Where do most brands stand?

Across brands that have taken the Brand Experience Blind Spot Quiz so far, the median score is 62%.

We’ve noticed brands often fall short on emotional connection and responsiveness, two areas consumers care deeply about.

But that’s not failure. That’s an opportunity. Once you identify what’s not landing, you can start to shift what matters.

Why take the Brand Experience Blind Spot Quiz?

Because what you don’t know will cost you. Even strong brands can miss the mark when they overlook emotional triggers, cultural nuances, or inconsistent experiences.

This quiz gives you:

A clear, data-informed score across six areas that matter to consumers
Your brand’s current archetype, based on how your audience is experiencing your brand today.
Tailored next steps with quick-win tips you can apply right away.