We are so proud of our homegrown brands. From humble startups to household names, Malaysian brands are winning hearts in ways that go beyond just what they sell.
In our ‘Malaysian Consumers Speak’ Survey Report, over 150 respondents shared why certain local brands make them say: “Yup, they’re doing it right.” The results reveal a clear blueprint for brand love, and it’s one every brand owner can learn from.
Here are the top 10 most-mentioned favourites:
- ZUS Coffee
- Petronas
- Padini
- Maybank
- HYGR
- Tealive
- Farm Fresh
- Christy Ng
- Proton
- Naelofar
What makes these brands stand out?
Here’s what all these brands have in common and how they have captured the heart of Malaysian consumers.
They put quality first, every time.
The number one reason Malaysians stay loyal to a brand is quality. Whether it’s the rich consistency of your daily ZUS Coffee, the assurance of Hygr’s high-quality personal care, or the reliability of Proton on the road, quality builds trust that keeps people coming back. For consumers, it isn’t just about products that work; it’s about products and services that work well, consistently.
They proudly carry our culture.
Malaysians love seeing themselves reflected in the brands they support. Think of Petronas’ festive ads that capture the warmth of balik kampung, or Naelofar’s role in shaping modest fashion with modern appeal. These aren’t just products; they’re cultural touchpoints that resonate with all of us.
Great customer service that stands out.
Great service feels like being remembered by name. Maybank has worked hard to make banking friendlier and easier, while Tealive’s fun and upbeat baristas know how to keep the line moving without losing the personal touch. When service feels genuine, it makes us want to come back.
They feel real and relatable.
Malaysians connect with brands that aren’t afraid to show their human side. Christy Ng shares her entrepreneurial journey openly, building a bond that feels less like marketing and more like friendship. Hygr’s storytelling resonates because it feels raw, honest, and human — and that relatability wins trust.
Experiences that feel easy and pleasant.
Whether it’s browsing Padini’s racks, pulling up to a Petronas station, or unboxing fresh milk from Farm Fresh, the little details make the difference. It’s not just about the transaction, it’s about how the moment feels. When every step is seamless and enjoyable, an ordinary routine becomes an experience worth remembering.
They keep it fresh with creativity.
Creativity keeps brands relevant, and Malaysian favourites know how to surprise us. Tealive launches playful new flavours, while Christy Ng stays ahead by dropping trending designs that sparks conversations, and ZUS Coffee keeps fans engaged with fun stickers and plushtoys that turn everyday coffee runs into collectable moments. These creative touches show that local brands can stand shoulder-to-shoulder with global names.
They give back.
Not all brands shout about it, but when they do, people notice. Petronas’ long-standing community work, from supporting indigenous communities to strengthening STEM in Malaysia, shows real impact. Farm Fresh, too, has made its mark through initiatives that support local farmers and youth nutrition. Purpose adds depth to a brand’s presence, making it more than just business.
These Malaysian favourites don’t just sell, they connect. They make quality a given, they honour culture, they treat people well, and they engage with people in ways that feel unmistakably human.
That’s why when Malaysians talk about their favourite brands, names like ZUS Coffee, Petronas, Padini, Maybank, Hygr, Tealive, Farm Fresh, Christy Ng, Proton, and Naelofar keep coming up.
They’ve shown that when brands stay true to their people, local pride turns into lasting legacy.
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