Archive for the ‘Branding’ Category

At first glance, many brands seem to be doing everything right. Clear messaging. Slick campaigns. A strong digital presence.   But behind the scenes, a different story often unfolds. One where well-intentioned strategies miss the mark, not because the team behind it isn’t trying, but because of blind spots. These are the subtle misalignments between [...]

We are so proud of our homegrown brands. From humble startups to household names, Malaysian brands are winning hearts in ways that go beyond just what they sell.   In our ‘Malaysian Consumers Speak’ Survey Report, over 150 respondents shared why certain local brands make them say: “Yup, they’re doing it right.” The results reveal [...]

As brand builders, we often think we know our audience. We have dashboards, buyer personas, and campaign results to prove it. But when was the last time you checked whether your brand is actually resonating?   To uncover what truly matters to Malaysian consumers, we went straight to the source. We surveyed 150 people across [...]

This article is attributed to Shane Loh, Founder & Chief Strategist of IDTG Asia, Brand Experience Agency & Consultancy When every scroll competes for attention, and every click leads to the next distraction, Malaysian consumers are evolving faster than many brands realise. They have made it clear: their loyalty isn’t driven by price or convenience [...]

It’s 2025, folks — are we seriously still sorting through piles of entries manually?   Let's face it — contests, giveaways, redemptions, they can all be a beast to manage. They're great for buzz, but juggling entries, verifying details, and picking winners often leaves teams swamped. If your last contest felt more chaotic than celebratory, [...]

AI is changing the way brands connect and build relationships. But here's the deal: nobody wants to talk to a robot. The brands crushing it with AI, like Sephora’s Virtual Artist and KLM Airlines’ Bluebot, aren't just about having the latest features, they're making those interactions feel genuinely human. Customers expect more than speed. They [...]

Here’s the thing: your brand experience doesn’t just start when someone walks into your store. It begins the moment they hear your name, scroll past your ad, or visit your website. Every little moment – whether it’s unboxing a product, getting a reply to an Instagram comment, or asking questions via DM – shapes how […]