KOPIKO
Creative Development / Video Production
Project Description
AI-powered, human-first.
When Kopiko launched its Creamy Latte, they engaged IDTG Asia to craft a key visual that went beyond the product – something lifestyle-driven, emotionally resonant, and culturally inclusive. We led the process end-to-end, from AI prompt engineering and model refinement to layout and final design. The result: a warm, inviting visual that reflects everyday enjoyment and stays true to the Kopiko brand through thoughtful art direction and collaborative creativity.
We also produced a three-part video series featuring Kopiko Creamy Latte and Kopiko Macchiato, each tailored to different times of day. From mood lighting to scene styling, every element was fine-tuned to highlight how Kopiko fits naturally into daily life – delivering vibrant, relatable storytelling that complements the campaign’s lifestyle narrative.
