Link to catch full podcast episode originally publised on 26 August 2025

Discounts no longer guarantee loyalty. In 2025, Malaysian consumers are digital-first, emotionally attuned, and quick to embrace brands that feel authentically local. Shane Loh, Founder & Chief Strategist at IDTG Asia, joins us to dive deeper into the findings from The Loyalty Blueprint — from TikTok as a trust signal to why “sounding Malaysian” matters more than ever.